MotorMax is a revolutionary new cooling system additive used extensively at the Texas Motor Speedway by IRL teams competing on June 16th. Several teams were able to witness firsthand the capabilities of this new product manufactured exclusively by Firefreeze Worldwide of Rockaway, NJ.

First introduced to IRL in May, MotorMax found its way into three cars at the Indy 500, spiking the interest of several teams enough to continue their further testing of the product.

Added to any standard radiator mix, MotorMax acts as a thermal stabilizer. It has an uncanny ability to remove dramatic amounts of heat from internal engine parts, reducing water and oil temperatures. MotorMax helps to reduce hot spots and eliminates steam pockets in an engine's water passages, reducing temperatures in the engine bay and passenger compartment.

MotorMax can be used in all forms of cooling systems from street rods, passenger cars and motor homes to over the road rigs, and is fast becoming a racers best friend. As teams become educated on how the product works, they see MotorMax possesses unique thermal capabilities, allowing engine builders to stretch the threshold in search of more power and better fuel management.

MotorMax has received reports from engine builders who have actually seen a decrease in discoloration in internal engine parts such as wrist pins and pistons that normally discolor and gall from heat.

Dick Simon, who used MotorMax in his Mexmil IRL car, relates "We have been using MotorMax since Indy and I was pleasantly surprised by the product's performance. It really works!" Driver Stephen Gregoire reported "MotorMax did the job for us, allowing us to lean the fuel mixture, conserve fuel and maintain water and oil temperatures in the proper range".